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Getting Oscars 2017 on to the podium is the first and most difficult step for any film the competition is intense and getting more intense by the year. To pull your film out of the swirling mass of product first hire a specialist Oscar campaigner.

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They will have contacts and strategies to get to the Academy voters and crucially  know the rules. Oscars Awards 2017 Live Lavish party yes talking down other films no. Theres a whole culture of courting the Academy says veteran publicist Bumble Ward. Academy members can go out for lunch and dinner every single day in the season. That is part of the game who can you get in the room that will make people want to show up At the end of the day we are a talent culture – people are still excited to meet movie stars.

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Navigating the right path as the film leaves the editing room is vital from premiering at a gateway festival Telluride is the Good Housekeeping seal of approval for an Academy movie says Ward to organising attentionattracting events Oscars Nominations 2017 such as the reconstruction of the set of Room in a Los Angeles cinema. Critics still play a key role in achieving Oscar credibility. A good PR knows their press and knows peoples taste and what they respond to says Ward. So they will show them the movie first as they are the people who will talk about the movie the right way.

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The costs are borne by the films US distributors rather than producers Oscar campaigns are part of the marketing and PR that is already The Oscars 2017 happening for the films general release. Ward says the trick is sustainability – rather than the twoweek release window that standard film marketing aims at making a film seem interesting and new and fresh over several months or a year is a very hard thing to do. https://awards2017.us/

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Last year the Academy received 113.1m as income in its awards division a profit of 69.1m. The biggest chunk of income comes from Disney which pays around 75m annually to broadcast the show on ABC. Its motivation Selling advertising space which last year reached around 2m for a 30second spot. In 2015 ABC made 110m in ad fees from its broadcast.

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Is all the effort worth it An Oscarwinning film reaps an unquantifiable amount of kudos with the participants receiving an often careerchanging status hike. But the likely boost to box office is considerably smaller. Figures via data analyst Edmund Helmer suggest that Oscar 2017 Event winners add around 3m to their box office this compares unfavourably with the Golden Globes effect which adds on average 14.1m.

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The film with the single biggest increase after nomination 2017 is strangely American Sniper the controversial biopic of Navy Seal Chris Kyle. Its box office revenue increased 90% after it was nominated. However its figures are more likely related to a canny marketing strategy that did not rely on or even expect Academy approval. Of the best picture winners the most dramatic effect was on another Clint Eastwood project Million Dollar Baby which increased 56% after winning in 2005.

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The Academys yearly financial report contains basic details of the costs in 2016 it spent 44m on the Academy awards Live and related activities. The figures cover the awards ceremony and a string of allied events including the nominees luncheon cost  the Governors awards for lifetime achievement cost 865000 and the Governors Ball the Oscars official afterparty cost 1.8m. But the live show on Sunday night is estimated .